服装风格风向
Clothing
style trend

中国消费者正走向成熟理性，在Z世代消费者逐渐成为消费主力的今天，文化自信、她力量觉醒、“自我意识”表达和数字化购物方式，都为品牌和时尚产业带来了新机遇。以下是兰轩总结并归纳的2022-2023年中国流行的时尚风格，我们从服装类别入手，分析和总结了中国近两年流行的时尚风格，内容涵盖可爱风格、小香风格、知名品牌风格以及中国女性设计风格四大风格，让你清楚明白中国时尚市场在2022-2023年的时尚趋势。

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Chinese consumers are becoming more mature and rational. As Generation Z consumers gradually become the main consumers, concepts such as cultural confidence, girl power awakening, self-awareness expression and digital shopping methods have brought new opportunities for brands and the fashion industry. The following is Lan Xuan’s summary of the fashion styles popular in China in 2022-2023. We have analyzed and summarized the fashion styles popular in China in the past two years, starting from the apparel category, covering four major styles: cute style, small Chanel style, branded style and Chinese women designer style. This will help you clearly understand the fashion trends of China’s fashion market in 2022-2023.