Q1. What makes LX the only all-round brand expert in China？
Lanxuan supply chain platform is the only service organization fully responsible for brand acquisition, brand management and brand incubation in China. We have the key resources for these three stages. Lanxuan helps the brand enter China, is responsible for the growth and prosperity of the brand from zero to one, and deeply cooperates with the brand on all core matters. LX promotes marketing activities, brand culture penetration, distribution and sales together. We cooperate with 600000 physical retail stores, and closely cooperate with Wangfujing group, Henglong Plaza, Wanda Plaza and other large shopping centers. We are also about to introduce venture capital. To expand the scale and influence of the brand in China and establish a long-term and in-depth cooperative relationship with the brand, Lanxuan cooperates with China's top and largest VC institutions: Hillhouse capital (direct investment capital scale of 600 billion yuan), Shenzhen Venture Capital (direct investment capital scale of 330 billion yuan), IDG capital (direct investment capital scale of 400 billion yuan), Sequoia Capital China (direct investment capital scale of 50 billion yuan), and Junlian capital (direct investment capital scale of 50 billion yuan).
In these 20 years of experience, LX-Chahuaze team has been committed to media operation, content marketing and digital marketing planning to form a comprehensive overall brand management service ability. We have provided comprehensive online and offline integrated marketing services for various projects to more than 300 international brands. We have successfully helped large and small brands enter the Hong Kong and Chinese markets. The total sales of all strategic partners of LX exceed 30 billion yuan.
LX uses brand operations and resource integration as a key link to spread a brand’s story, values and sales. We strive for long-term, in-depth, and sustainable development strategies for each brand. LX values professionalism and a close relationship to our brands.
Q2. How do the core members at Lanxuan differ from other companies？
Lanxuan executives have incubated their own brands and attach importance to brand value more than product value.
First of all, we bring an international perspective and mode of thinking that goes beyond one company. This is what lets us cooperate with over 300+ of the most well-known brands around the world. With an international and future-focused development perspective, we work to bring the world together.
Second, for more than ten years, we have been exploring and improving on our own products, such as in the organic facial masks industry. We do things with heart. This helps us resonate and find common values with brands.
Q3. What qualities of the partners does Lanxuan attach importance to？
Lanxuan hopes that its partners value their own brand story, pay attention to process and results, and have a brand with the concept of sustainable development. Under such resonance, Lanxuan will do its best to manage and spread the precious brand cultural value. Lanxuan regards brand operation and resource integration as the key link to spread brand value and revenue. We are committed to formulating long-term, in-depth and sustainable development strategies for each brand. We value professionalism and the close relationship between the brand and Lanxuan.
Q4. What core resources and technologies does Lanxuan posess?
Through more than ten years of preparation, we have a team with rich expertise in China's consumer goods industry, particularly with retail and distribution expertise. This gives us a mature distribution channel matrix.
We cooperate with 500+ news media platforms, and are thus exposed to all traditional high traffic platforms.
We have abundant KOL resources，making a complete marketing lineup to help brands reach the minds of their consumers.
We reach 4 million + real users, a high-value group of individuals, meeting the various market research and consumer insight needs. We make decisions backed by consumer analysis and market research data, and from there optimize product pricing to formulate better ROI.
We have the most accurate database and tag management system in China that integrates audience data throughout the network to reach target audiences more effectively. Daily, there are an active 600 million + devices, with daily analysis and processing of 12 billion + requests.
We cooperate with China Inspection and Certification Group (CCIC) to provide national verification certificates for luxury goods. With more than 10 years of appraisal experience, hundreds of thousands of luxury goods have been handled by the industry authoritative appraisal team.
We cooperate with 600000 physical retail stores and work closely with Wangfujing group, Henglong Plaza, Wanda Plaza and other large shopping centers
We have cooperated with China's top and largest VC institutions: Hillhouse capital (direct investment capital scale of 600 billion yuan), Shenzhen Venture Capital (direct investment capital scale of 330 billion yuan), IDG capital (direct investment capital scale of 400 billion yuan), Sequoia Capital China (direct investment capital scale of 50 billion yuan), and Junlian capital (direct investment capital scale of 50 billion yuan)
Q5. What is the Chinese market like after the Covid-19 epidemic?
In 2021, the scale of Chinas consumer market reached around 45 trillion yuan despite the COVID-19 epidemic. China's population is constantly increasing, and the income level of Chinese people is rising with it. In the future, China's consumer market will continue to grow. China is the second largest consumer country in the world. Basically, the economy and benefits of each province far exceed that of many countries. There is great potential in China but it is a large ecosystem of cultures and consumers, so you need experienced and reliable partners to drive your brand business. Lanxuan is here to help.
Q6. What views should be understood to establish a brand in China？
The following three views are conducive to the common development of a brand and sustainable long-term cooperation in China.
1. China is a big consumer country, and a place to develop a brand to new heights.
2. Building a brand in China requires continuous operation and management over time.
3. Basic investments in brand building, distribution and other fields are important.
4. After the brand begins to develop, the demand for products will increase significantly. Brands should have efficient production capacity to ensure output.
Q7. What are the categories of Lanxuan service?
We serve in key sectors like luxury fashion, fast moving consumer goods (FMCG). We value sustainable business practices and green entrepreneurship, while still meeting the fast-paced demands of the modern economy.
Q8. How long does the marketing strategy provided by Lanxuan take to bear fruit?
All brands that cooperate with us usually start to have good sales performance and brand influence within three months.
Q9. What are the basic channels of Lanxuan?
Retail: it cooperates closely with 600000 retail stores, including more than 80 jd.com stores, more than 100 koala stores, more than 150 Suning stores, and has 7 million + accurate fans. It also cooperates with Wangfujing group, Henglong Plaza, Wanda Plaza and other large shopping centers to form a sales network covering seven major economic regions in China.
Offline distribution - public relations, duty-free shops, exhibition halls, fairs, flash shows, World Expo
1. Public relations activities. With professional selection operation and international vision, it designs offline exclusive pop events, exhibition hall experience, brand ordering meetings and other public relations activities for brands, and holds quarterly ordering meetings regularly with the official authorization of YSL, Burberry, Dior, MK and other brands.
2. Cooperation with duty-free shops. In close cooperation with Hainan duty free store and Gome duty free store group, it will have more than 100 retail stores and 100000 + SKUs in 2022.
3. LX exhibition hall. The exhibition hall is located in Hong Kong's Lai Chi Kok, Hangzhou Academy of fine arts and Zhejiang Conservatory of music. It regularly holds art exhibitions for fashion salons and business exchanges, provides customized sales strategies for brands, digests inventory, assists in sales growth, and provides quarterly sales reports to better understand the Chinese market.
4. Market. The bazaar covers more than 5000 distributors and provides brands with diversified image promotion and sales modes.
5. World Expo. Lanxuan will participate in national level exhibitions on behalf of international brands, such as the 2022 China International Consumer Goods Expo, and manage customers and orders at the same time. The products are mainly luxury goods, FMCG and e-commerce.
The total audience of all lanxuan online platforms exceeds 200 million. In 2020, nearly 10 million goods were traded, and the sales volume reached 30 billion.
Strategic cooperation with more than 600 traditional media, such as people's daily and CCTV; It has its own operation team in tmall global, which is responsible for the business of flagship stores of international brands; Bloggers who have strategic cooperation with B2C platforms such as xiaohongshu, Tiktok and wechat official account will conduct close business cooperation to help improve their brand image.
Lanxuan leads China's KOL and star economy, integrates KOL resources, and creates a complete consumption matrix to help brands reach users.
DTC Wholesale retail
Q10. What does e-commerce channel mean?
Similar to Amazon's platform, we cooperate with many e-commerce stores.
JD platform has 470 million active users per month. We cooperate with more than 80 JD stores and have more than 6.9 million accurate fans
Koala has more than 8.79 million monthly active users. We cooperate with more than 100 koala stores and have 356000 accurate fans
Alibaba tmall platform has 720 million active users per month. In cooperation with Alibaba, we have entered more than 260 international flagship stores of tmall and have more than 59 million accurate fans.
Suning platform has 600 million + users. We cooperate with more than 150 stores and have more than 3.9 million accurate fans.
Tiktok has 500 million + active users. We have cooperated with more than 200 tiktok stores and attracted more than 40 million precision customers.
Q11. What does retail channel mean?
Retail means physical stores for C-end.
We open direct-sale stores in shopping malls(for terminal crowds)Our strategic cooperation shopping mall, Wangfujing Group, A-share stock number: 600859(there are more than 50 Wangfujing department stores, more than 30 Wangfujing shoppingmalls, 10 Wangfujing supermarkets, and 13 Wangfujing Outlet shopping malls in the country), ineach Shopping malls are opened in popular locations in second-tier well-known businessdistricts, and the traffic is huge. Now, we have physical retail stores.
Q12. What does distribution channel mean?
B2B, distribution and wholesale.
Lanxuan helps brands participate in national international fairs. National exhibitions with long-term cooperation are held twice a year, from March to April and from August to September. The minimum professional distribution population of each World Expo is 150000, and the maximum is 500000. Each exhibition brand can harvest 500 + distributors, and the order amount is between 2-15 million.
Q13. How can Lanxuan let consumers see my brand？
We have abundant KOL resources，making a complete marketing lineup to help brands reach the minds of their consumers.
We reach 4 million + real users, a high-value group of individuals, and meet the various market research and consumer insight needs. We based on consumer analysis and market research data and optimize product pricing to formulate better ROI.
We have the most accurate database and tag management system in China and integrates audience data throughout the network to reach target audiences more effectively. Daily, there are an active 600 million + devices, with daily analysis and processing of 12 billion + requests.
-Analyse usage, user insight, advertising attribution, operation effect, and interface optimization of mobile apps and web pages.
- Realize better operations and improve user interaction and retention
- Optimize the effect of media advertising
- Analyse the habit of future purchasing habits
-Place products in 600000 physical stores to create high exposure.
Q14. What specific brand management services does Lanxuan provide?
We provide one-stop public relations and marketing solutions for offline activities of luxury brands as well as
the opening of commercial real estate.
- Social media creative copywriting
- Media PR drafts
- Social media marketing promotion
- KOL marketing promotion
- Traditional media publication and online media
- Planning and implementation of opening day
- Serving customers through Greenland real estate
(Top 500 enterprise in China)
Done for brands like Coach, MK, and Dior......
The participant of each show reaches 10,000+
-Pop planning and Implementation
我们通过RED、微博、百度SEO和TK KOL Live等平台在中国提供内部媒体曝光和精准营销活动。这是建立品牌知名度和产生投资回报的关键。
Q15. What are lanxuan's professional services?
1. Media Exposure and Precision Marketing:
We provide internal media exposure and precision marketing campaigns in China through platforms including RED, Weibo, Baidu SEO, and TK KOL Live. This is key to build brand awareness and generate ROI.
2. BI and Consulting:
We use state of the art data analysis to give industry-specific insights to our customers, giving them confidence and knowledge when tackling the future of their industry
3. Product Filing and Custom’s Clearance:
China has its own unique custom’s process. We make it easier for you by assisting in the product filing of your brands products for you. This allows us to begin selling your brand’s product across China.
Our distribution is country wide and executed through a variety of channels. Notably, we can extend your brand’s impact through introducing products at Chinese government and business-related exhibitions, helping us recruit agents to handle shipping.