电商平台活动
E-commerce platform activity
以下内容是针对我们精选的客户所提供的一个中国电商平台讲解和说明，您可以在这里了解到中国电商平台的新奇玩法，包括运营平台、平台营销在内的数种优质内容，加速您的企业或品牌融入中国市场。
The following content is an explanation and description of a Chinese e-commerce platform for our selected clients, where you can learn about the novel ways of playing Chinese e-commerce platforms including operating platforms, platform marketing and several other quality contents to accelerate your business or brand's integration into the Chinese market.
平台活动讲解
Platform Activities Explained
这些平台是什么？他们的特点如何？品牌方或企业在这些平台有哪些玩法？兰轩会为你们提供什么服务？
以下内容会为你们一一解答
What are these platforms? What are their features? What are the ways for brands or companies to play on these platforms? What services will Lan Xuan provide for you? The following content will answer all of them for you.
01
抖音
TIK TOK
抖音已经成为中国较有影响力的短视频社交平台，每天超过3亿的中国人在抖音通过短视频和直播体验“吃喝玩乐”的美好生活。在此平台主要通过短视频与直播营销获取大量流量，品牌曝光率也处于中国市场的领先地位。兰轩拥有专业的抖音直播团队，为你提供抖音直播带货，抖音官方账号日常运营，KOL推荐，提供合适的品牌推广计划等服务。
TikTok, or its Chinese version Douyin, has become the most influential short-video social platform in China, with more than 300 million Chinese people experiencing the good life of "eating, drinking and playing" through short videos and live streaming every day. In this platform, we get a lot of traffic mainly through short videos and live marketing, and the brand exposure rate is also in the leading position in the Chinese market. Lanxuan has a professional TikTok live streaming team to provide you with shake live broadcasting with goods, daily operation of TikTok official account, KOL recommendation, provide suitable brand promotion plan and other services.
02
小红书
RED
小红书是一个高品质、高性价比的分享社区，集合了种草、购物、生活等多种内容。此平台可以通过短视频、图文笔记等形式植入品牌产品广告，对用户进行种草，从而起到良好的宣传和渗透作用。兰轩为品牌方进行账号运营，笔记发布，网红种草推广，小红书商城运营，分析用户需求以及制定策略等服务。
RED is a high-quality, cost-effective sharing community that pools a variety of contents such as recommendation, shopping, and life. This platform can implant brand product advertisements through short videos, image posts and more to recommend products to consumers, thus playing a good role in publicity and penetration. Lan Xuan provides services such as account operation, articles publishing, KOL recommendation, RED Mall operation, analysis of consumer demand and strategy development for brands.
2.1 小红书白敬亭推广案例
REd Earth Celebrity Successful Case
2.2 小红书卓越营销手册
REd Efficient Marketing Manual
2.3 小红书DTC
DTC in China with RED
2.4 小红书深度营销解读解读
RED Marketing in-depth interpretation
2.5 服装配饰行业简报
Fashion apparel red report
2.5 服装配饰行业简报
Fashion apparel red report
小红书是内地主要社交媒体之一，也是很多服饰于配饰品牌选择营销的主要战场。小红书的特点为人群年轻、多为女性、转化率高、时尚博主云集等。在这个演示文稿中，兰轩将展现小红书秋季时尚趋势，品牌如何利用趋势走向顺利营销，以及行业预测。
RED APP is one of China’s biggest social media platforms. Many fashion apparel and accessory brands choose to market via RED because of the platform’s unique strengths: young user base, majority are female, high conversion rate, and home to a plethora of fashion influencers. In this slide show, Lanxuan will showcase RED fall trends, how brands can work with these trends for successful marketing, and industry forecasts.
2.6 成长型品牌
Growing brands with red
很多成长型品牌也选择用小红书去展开品牌营销，因为相比之下小红书的营销费用更低，且能够直接于消费者接触沟通。在这个演示文稿中，兰轩将讲解为何成长型评判要选择小红书，以及从0-100的各个阶段品牌如何成功营销。
RED APP is the selected marketing platforms by many growing brands as well because, in comparison to other platforms, RED fees are lower and allows the brand to directly access its customers. In this slideshow, Lanxuan will explain why growing brands should choose RED, and offer advice for new brands in every stage of growth in order to encourage successful marketing.
京东是中国的综合网络零售商，是中国电子商务领域受消费者欢迎和具有影响力的电子商务网站之一，此平台拥有最大的自建物流和仓储系统，保障了用户享受到方便快捷的物流配送服务，同时解决品牌方物流仓储方面的难题。平台拥有自己的营销产品，如“京选展位”，“京挑客”等。兰轩在此平台提供品牌官方店铺创建，SEO优化，产品策略等服务。
JD is a comprehensive online retailer in China and one of the most popular and influential e-commerce websites in the field of e-commerce in China. This platform has the largest self-built logistics and warehousing system, which ensures that users enjoy convenient and fast logistics and delivery services, while solving the logistics and warehousing problems of the brands. The platform has its own marketing products, such as "J Select Booth", "J Picker" and so on. In this platform, Lan Xuan provides services such as brand official store creation, SEO optimization and product strategy.
03
京东
JinGDONG
3.1 京东618互动全域合作方案
JD June 18th event project proposal
3.2 京东冰爽周营销方案
JD Icy Week marketing plan
04
天猫
T-mall
天猫是B2C综合购物平台。整合数千家品牌商、生产商，为商家和消费者之间提供一站式解决方案。此平台致力于为中高端用户提供高品质购物体验，同时拥有最全的电子商务营销活动，为品牌方提供各式各样的营销玩法，以电商节日活动为例，天猫双十一，天猫618等都是特别火爆的营销活动，能在短期提高销量。兰轩提供品牌官方店铺创建，产品策略，活动策略以及推广策略等服务。
Tmall is a B to C integrated shopping platform. It integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers. This platform provides a high-quality shopping experience for middle and high-end users, and has the most comprehensive e-commerce marketing activities, providing brands with a variety of marketing methods. Example activities such as Tmall Double 11, Tmall 618, etc. are particularly hot marketing activities that can increase sales in the short term. Lan Xuan provides services such as brand official store creation, product strategy, campaign strategy and promotion strategy.