E-commerce platform activity
The following content is an explanation and description of a Chinese e-commerce platform for our selected clients, where you can learn about the novel ways of playing Chinese e-commerce platforms including operating platforms, platform marketing and several other quality contents to accelerate your business or brand's integration into the Chinese market.
Platform Activities Explained
What are these platforms? What are their features? What are the ways for brands or companies to play on these platforms? What services will Lan Xuan provide for you? The following content will answer all of them for you.
TikTok, or its Chinese version Douyin, has become the most influential short-video social platform in China, with more than 300 million Chinese people experiencing the good life of "eating, drinking and playing" through short videos and live streaming every day. In this platform, we get a lot of traffic mainly through short videos and live marketing, and the brand exposure rate is also in the leading position in the Chinese market. Lanxuan has a professional TikTok live streaming team to provide you with shake live broadcasting with goods, daily operation of TikTok official account, KOL recommendation, provide suitable brand promotion plan and other services.
RED is a high-quality, cost-effective sharing community that pools a variety of contents such as recommendation, shopping, and life. This platform can implant brand product advertisements through short videos, image posts and more to recommend products to consumers, thus playing a good role in publicity and penetration. Lan Xuan provides services such as account operation, articles publishing, KOL recommendation, RED Mall operation, analysis of consumer demand and strategy development for brands.
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Fashion apparel red report
Fashion apparel red report
RED APP is one of China’s biggest social media platforms. Many fashion apparel and accessory brands choose to market via RED because of the platform’s unique strengths: young user base, majority are female, high conversion rate, and home to a plethora of fashion influencers. In this slide show, Lanxuan will showcase RED fall trends, how brands can work with these trends for successful marketing, and industry forecasts.
Growing brands with red
RED APP is the selected marketing platforms by many growing brands as well because, in comparison to other platforms, RED fees are lower and allows the brand to directly access its customers. In this slideshow, Lanxuan will explain why growing brands should choose RED, and offer advice for new brands in every stage of growth in order to encourage successful marketing.
JD is a comprehensive online retailer in China and one of the most popular and influential e-commerce websites in the field of e-commerce in China. This platform has the largest self-built logistics and warehousing system, which ensures that users enjoy convenient and fast logistics and delivery services, while solving the logistics and warehousing problems of the brands. The platform has its own marketing products, such as "J Select Booth", "J Picker" and so on. In this platform, Lan Xuan provides services such as brand official store creation, SEO optimization and product strategy.
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Tmall is a B to C integrated shopping platform. It integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers. This platform provides a high-quality shopping experience for middle and high-end users, and has the most comprehensive e-commerce marketing activities, providing brands with a variety of marketing methods. Example activities such as Tmall Double 11, Tmall 618, etc. are particularly hot marketing activities that can increase sales in the short term. Lan Xuan provides services such as brand official store creation, product strategy, campaign strategy and promotion strategy.