LX key distribution channels intro.
The following video is a presentation and explanation for our selected clients so that you can clearly understand our cooperation program, the consumer situation in China, and the market channels we manage to maximize the potential of your brand.
销售渠道介绍 Sales Channel Introduction
The top consumer goods market in the world is China, with rapid development and efficiency in marketing tools. China has become an independent market with its own marketing rules and advantages. The most famous platforms are Tmall, Taobao, RED, WeChat and Tiktok. For each platform, we have independent departments to provide the best quality sales and brand building for our customers. Lanxuan has its own operation team and advertising team in Tmall, Taobao, RED, WeChat and Tiktok, and also cooperates with many supermarkets and department stores, the total audience of all platforms is over 200 million+.
Tmall: We have our own Tmall operation team to assist our clients in the operation and maintenance of their flagship stores. Tmall is the same level as foreign official website in DTC, the image of customers with Tmall flagship store in China is more international and professional, most foreign brands will have a flagship store in China. Our services include product listing, traffic promotion, holiday marketing and other activities. Alibaba has 720 million active users per month, and we have partnered with Alibaba to access over 260 international flagship stores on Tmall, with over 59 million accurate fans.
WeChat: We have our own WeChat operation team to help our clients post articles on the brand's official account, similar to the function of foreign Facebook. Loyal followers can follow the posts to get the latest information about our brand and use the posts to spread the brand message and improve customer stickiness. At the same time, we will also help the brand to establish an international shopping mall, where customers can buy authentic and exclusive products - this is also an e-commerce model.
小红书：小红书的定位和外国instagram 定位类近，以素人和KOL 分享生活以及内容评价为基础，以高质量的照片内容作为根据，给大量的观众参考以及评论。我们的服务帮助客户寻找垂直的KOC 和KOL，部分网红我们是有战略合作的，我们专业的投广告和营运团队协作品牌用最高的效率达自一个网上举阵，让客户迅速了解品牌知名度和内涵，而产生认可和信任，达至订单销售。
RED: The positioning of Xiaohongshu is similar to that of foreign instagram, based on vegetarians and KOLs sharing their lives and content evaluation, with high quality photo content as the basis, giving reference and comments to a large audience. Our services help customers to find vertical KOC and KOL, some of the netizens we have strategic cooperation, our professional advertising and operations team to collaborate with the brand with the highest efficiency up to since an online lifting array, so that customers quickly understand the brand awareness and connotation, and generate recognition and trust, up to order sales.
Tiktok: On the Tiktok platform, customers need to do a trademark registration if they want to sell on this platform, and then cooperate with our operation team to make a sale of your products on short video or live. Tiktok has 500 million+ active users, and we work with more than 200 Tiktok stores, attracting more than 40 million precise customers.
Offline stores: The offline retail system is the core value and resource of our company, and we believe there is no substitute for a high price and quality product for the offline experience. Experience generates emotions as well as indelible memories. After 20 years of hard work and efforts, we have gained direct cooperation with most shopping malls, duty-free systems, and convenience stores in China. Most of them are directly connected to the headquarters and the president. We do a top-down product placement and shelving to capture market share and marketing. We work with 600,000 physical retail stores and work closely with large shopping centers such as Wangfujing group, Henglong Plaza and Wanda Plaza. Meanwhile, Lanxuan has a strategic partnership with China Duty Free to help brands capture the offline market.
Department store &