影片 VEDIO
LX key distribution channels intro.
以下的影片是针对我们精选的客户所提供的一个讲解和说明，让你清楚明白我们的合作方案，中国消费形势，以及我们管理的市场渠道做一个详细的讲解以及真实案例拆解，让我们之间的沟通更为简单和直接，以及让你和你的团队也充分理解中国市场的无限潜力可能。
The following video is a presentation and explanation for our selected clients so that you can clearly understand our cooperation program, the consumer situation in China, and the market channels we manage to maximize the potential of your brand.
销售渠道介绍 Sales Channel Introduction
中国消费品市场在全球鼎立第一位，以速度，效率，市场工具，人口红利等元素所支撑。当中最著名的平台就是有底下的天猫，淘宝，小红书，微信和抖音。而这里每个平台我们都有独立的部门为客户提供最优质的销售和品牌建立。兰轩在天猫、淘宝、小红书、微信、抖音有自己的运营团队和广告投放团队，同时与多家商超百货合作，所有平台的受众之和超过2亿+。
The top consumer goods market in the world is China, with rapid development and efficiency in marketing tools. China has become an independent market with its own marketing rules and advantages. The most famous platforms are Tmall, Taobao, RED, WeChat and Tiktok. For each platform, we have independent departments to provide the best quality sales and brand building for our customers. Lanxuan has its own operation team and advertising team in Tmall, Taobao, RED, WeChat and Tiktok, and also cooperates with many supermarkets and department stores, the total audience of all platforms is over 200 million+.
天猫：我们有自己的天猫营运团队协助客户开展旗舰店的营运和维护。天猫在DTC 等同国外的官网级别，有天猫旗舰店的客户在中国的形象是比较国际而且专业，大部分国外品牌入驻中国都会有一个旗舰店。我们的服务包括商品上架，流量宣传，节日营销等等的活动。阿里巴巴每月活跃用户7.2亿，我们与阿里巴巴合作，进入天猫超过260家国际旗舰店，拥有5900万以上的精准粉丝。
Tmall: We have our own Tmall operation team to assist our clients in the operation and maintenance of their flagship stores. Tmall is the same level as foreign official website in DTC, the image of customers with Tmall flagship store in China is more international and professional, most foreign brands will have a flagship store in China. Our services include product listing, traffic promotion, holiday marketing and other activities. Alibaba has 720 million active users per month, and we have partnered with Alibaba to access over 260 international flagship stores on Tmall, with over 59 million accurate fans.
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TMALL
Tmall Flagship
Store Service
微信：我们有自己的微信营运团队帮助客户在品牌的官方账号发表文章，类似外国脸书的功能。忠实粉丝追踪之后便可获得我们品牌最新的资讯，以文章来传播品牌信息以及提高客户的粘性。与此同时也会协助品牌方建立一个国际商城，客户可以在这个通路购买真品正品和独家渠道的产品——这个也是一个电商模式。
WeChat: We have our own WeChat operation team to help our clients post articles on the brand's official account, similar to the function of foreign Facebook. Loyal followers can follow the posts to get the latest information about our brand and use the posts to spread the brand message and improve customer stickiness. At the same time, we will also help the brand to establish an international shopping mall, where customers can buy authentic and exclusive products - this is also an e-commerce model.
02
Introduction To
小红书：小红书的定位和外国instagram 定位类近，以素人和KOL 分享生活以及内容评价为基础，以高质量的照片内容作为根据，给大量的观众参考以及评论。我们的服务帮助客户寻找垂直的KOC 和KOL，部分网红我们是有战略合作的，我们专业的投广告和营运团队协作品牌用最高的效率达自一个网上举阵，让客户迅速了解品牌知名度和内涵，而产生认可和信任，达至订单销售。
RED: The positioning of Xiaohongshu is similar to that of foreign instagram, based on vegetarians and KOLs sharing their lives and content evaluation, with high quality photo content as the basis, giving reference and comments to a large audience. Our services help customers to find vertical KOC and KOL, some of the netizens we have strategic cooperation, our professional advertising and operations team to collaborate with the brand with the highest efficiency up to since an online lifting array, so that customers quickly understand the brand awareness and connotation, and generate recognition and trust, up to order sales.
03
RED
Introduction To
Red Promotion
抖音：在抖音平台上，客户如果想在这平台销售的话需要做一个商标註册，再配合我们的营运团队把你的商品爆品在短视频或是直播上作一个销售。这个是直接销售的一个DTC途径。Tiktok拥有5亿+活跃用户，我们与200多家Tiktok商店合作，吸引了4000多万精准客户。
Tiktok: On the Tiktok platform, customers need to do a trademark registration if they want to sell on this platform, and then cooperate with our operation team to make a sale of your products on short video or live. Tiktok has 500 million+ active users, and we work with more than 200 Tiktok stores, attracting more than 40 million precise customers.
04
TIKTOK
Introduction To
Tiktok
线下商店：线下零售体系是我们公司最核心的价值和资源，我们相信线下的体验是没有办法取代高价钱和优质产品的。体验产生情感以及不可磨灭的记忆。经过我们20年的耕耘和努力之后获得中国大部分商场，免税体系，以及便利店等，小商超的直接合作。大部分我们直接也是对接总部和总裁。做一个上而下的商品植入和上架，从而占领市场份额以及推销。我们与60万家实体零售店合作，与王府井集团、恒隆广场、万达广场等大型购物中心密切合作。同时，兰轩与中国免税店进行战略合作，帮助品牌占领线下市场。
Offline stores: The offline retail system is the core value and resource of our company, and we believe there is no substitute for a high price and quality product for the offline experience. Experience generates emotions as well as indelible memories. After 20 years of hard work and efforts, we have gained direct cooperation with most shopping malls, duty-free systems, and convenience stores in China. Most of them are directly connected to the headquarters and the president. We do a top-down product placement and shelving to capture market share and marketing. We work with 600,000 physical retail stores and work closely with large shopping centers such as Wangfujing group, Henglong Plaza and Wanda Plaza. Meanwhile, Lanxuan has a strategic partnership with China Duty Free to help brands capture the offline market.
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OFFLINE STORES
Department store &
Convenience store