Market situation analysis
The following video is a presentation and explanation for our selected clients so that you can clearly understand our cooperation program, the consumer situation in China, and the market channels we manage to maximize the potential of your brand.
消费形势 Consumer market situation
What is a pop-up in China ? What is a modern brand ? What kind of FMCG products is the most popular ? What is the meaning of brand communication? We will answer your questions one by one, and help you to spread your brand in China.
In China, the hottest products means= a big brand or look-alike a big brand with the same SKU+ famous creative director + market circulation (BTB supply chain/ end customer) + brand PR image continued exposure on the public + more than six months of sales is a rapidly growing in a single product + brand intrinsic value, and recognized brand unified image, we also referred to as brand culture.In China, we generally look for the hottest products in RED (China ins), through public review.
Hot Product In China And The Definition Of A Modern Brand
What Is Brand Communication And Brand Equity
Brand communication refers to the various direct and indirect methods by which companies inform consumers about their brand, persuade them to buy the brand, and maintain a brand bounding with the customer. Communication methods can be divided into online and offline communication. Communication plays a key role in shaping the value of a brand. Brand communication creates brand value, in which brands value and brand communication are closely linked. For consumers, brands and brand values are the way they "think" of products as part of their personality.
Lanxuan's brand communication path = planning + design + communication and promotion + new media + e-commerce + traditional distributors + retailing.We focus on the three competencies and capabilities to produce professional results.Any part of the brand function requires the effective collaboration of the three competencies to produce professional results.
What Are The FMCG Brands That
Lanxuan Works With In China
In the current downward recession on the real economy, the purchase of FMCG products is even more popular. People expect more fashionable, beautiful, practical, and environmentally friendly approaches.In addition, we work with more than 300 FMCG brands with more than 30,000 SKUs, usually on an order basis with a 30-day delivery time.
Consumer products may need to secure approval from the Chinese National Medical Products Administration, or NMPA before launching in China. The Chinese National Medical Products Administration is an official governmental organization that oversees and regulates the safety of medicine, medical equipment, and cosmetics in China. Select products must secure NMPA approval before entering China. This video will be an informational guide to NMPA approval, and will have three components: 1) about the NMPA approval process, 2) about Lan Xuan’s product range, and 3) which categories and which specific products require approval.
About the approval process and which products need approval
How Lanxuan can help OEM factories successfully transform in China
The acronym “OEM" stands for Original Equipment Manufacturer. Currently, OEM factories are facing difficulties, namely rising labor prices and competition, and want to transform by branding their products and selling under their own brand. This video introduces the 4 phases of OEM transformation, how Lanxuan can assist this change, and also includes 3 full case studies of successful OEM-turned brands.
There are many types of taxes in China, but when products try to enter China for sale, tariffs and VATs are the most crucial. Tariffs are taxes that are incurred when goods cross national borders, while VATs are incrementally charged taxes as goods and services are circulated. Products must be cleared for tariffs and VATs to be legally sold in China. This video will introduce Chinese tax information, and contain four parts: 1) about taxes in China, 2) Lanxuan’s product range, 3) Chinese tariffs, 4) Chinese VAT.
Introducing China’s Tariffs and Value Added Tax (VAT)